How I get my clients to lose 10-20KG in the fastest time possible,
Without rebounding, restarting, or relying on another program ever again.
P.S: Watch this video first.
If you resonate, then keep reading.




Tap the arrows to see more →
















Why people are stuck in an endless cycle of trying to lose weight all their life.
We call it the "Consumer Dependent Loop".

You’ve spent years jumping from one weight-loss
program to the next.
And right now?
You’re still not where you want to be.
Every time you start something new,
You’re hoping that this one’s the one.
So you go ALL IN.
You follow the plan, eat the meals,
And do everything “right”.
A few weeks pass.
But the scale barely moves.
Or it does move… then it stalls.
You look in the mirror and think:
“Why is this taking so long?”
So you push harder.
But just as when things are going well… life happens.
You miss a few days.
You fall off.
And suddenly, you’re back at the start.
So you quit.
“F*ck it. I’ll just do it on my own.”
You Google what to eat.
You follow people online.
You try the next fad.
But you find little success.
And this is when the cycle starts… again.
You sign up for another new challenge.
Another new diet.
Another reset.
More time and money wasted.
And each attempt chips away at your belief.
In truth, you were never taught how fat loss actually works for you.
Because without someone telling you what to eat, how much to eat, and when to eat… you’re just guessing.
Which is how you stay DEPENDENT.
On new programs.
On new diets.
On someone else telling you what to do.
That’s the LOOP.
And you’re the CONSUMER.
Our solution to the Consumer Dependent Loop. We call it the:
F*ck You Fitness Industry Model.

There's something most weight-loss companies will never say out loud.
Their business doesn’t rely on people succeeding once.
It relies on people never fully figuring it out.
Because the moment you understand how fat loss actually works for you, you stop needing the next program.
So instead, most companies sell outcomes.
They promise results.
They give you rules to follow.
And if you do make progress…
you’re left on your own once it ends.
No clarity.
No real understanding of how to
keep it going.
So when life happens, and it always does,
you fall off, and go looking for the next fix.
That’s not an accident.
That’s the core design of a $300 billion dollar weight-loss industry built on confusion and dependence.
It’s why people lose weight… then gain it back.
Why they jump from challenge to challenge.
Why they feel like they’re trying hard, but never in control.
Not because they’re lazy.
Not because they don’t want it badly enough.
But because they were never taught how fat loss actually works. That’s why we built our coaching differently.
The Fuck-You-Fitness-Industry Model exists to end the consumer loop.
Not by giving you another plan to blindly follow but by giving you the playbook.
So you understand exactly: how to lose fat, keep it off, and how to adjust when life happens.
Where this time, you’re in command.
You understand your body well enough to make decisions for yourself.
You know what works. You know what doesn’t.
And you can spot bullshit the moment you see it.
Fat loss stops being something you chase, and becomes something you create.
And the reason this model exists is so you never have to rely on us, or anyone else ever again.
Why people are stuck in an endless cycle of trying to lose weight all their life.
We call it the "Consumer Dependent Loop".

HERE'S WHAT HAPPENS...
You’ve spent years jumping from one weight-loss program to the next.
And right now?
You’re still not where you want to be.
Every time you start something new,
You’re hoping that this one’s the one.
So you go ALL IN.
You follow the plan, eat the meals,
And do everything “right”.
A few weeks pass.
But the scale barely moves.
Or it does move… then it stalls.
You look in the mirror and think:
“Why is this taking so long?”
So you push harder.
But just as when things are going well… life happens.
You miss a few days.
You fall off.
And suddenly, you’re back at the start.
So you quit.
“F*ck it. I’ll just do it on my own.”
You Google what to eat.
You follow people online.
You try the next fad.
But you find little success.
And this is when the cycle starts… again.
You sign up for another new challenge.
Another new diet.
Another reset.
More time and money wasted.
And each attempt chips away at your belief.
In truth, you were never taught how fat loss actually works for you.
Because without someone telling you what to eat, how much to eat, and when to eat…
you’re just guessing.
Which is how you stay DEPENDENT.
On new programs.
On new diets.
On someone else telling you what to do.
That’s the LOOP.
And you’re the CONSUMER.
Our solution to the Consumer
Dependent Loop. We call it the:
F*ck You Fitness Industry Model.

There's something most weight-loss companies will never say out loud.
Their business doesn’t rely on people succeeding once.
It relies on people
never fully figuring it out.
Because the moment you understand
how fat loss actually works for you,
you stop needing the next program.
So instead,
most companies sell outcomes.
They promise results.
They give you rules to follow.
And if you do make progress…
you’re left on your own once it ends.
No clarity.
No real understanding of how to
keep it going.
So when life happens,
and it always does,
you fall off,
and go looking for the next fix.
That’s not an accident.
That’s the core design of a
$300 billion dollar weight-loss industry built on confusion and dependence.
It’s why people lose weight…
then gain it back.
Why they jump from challenge to challenge.
Why they feel like they’re trying hard,
but never in control.
Not because they’re lazy.
Not because they don’t want it badly enough.
But because they were never taught how fat loss actually works.
That’s why we built our coaching differently.
The Fuck-You-Fitness-Industry Model exists to end the consumer loop.
Not by giving you another plan to blindly follow,
but by giving you the playbook.
So you understand exactly:
how to lose fat,
keep it off,
and how to adjust when life happens.
Where this time, you’re in command.
You understand your body well enough to make decisions for yourself.
You know what works.
You know what doesn’t.
And you can spot bullshit the moment you see it.
Fat loss stops being something you chase,
and becomes something you create.
And the reason this model exists
is so you never have to rely on us,
or anyone else ever again.
OUR UNIQUE METHOD:
3 PHASE SYSTEM
OUR UNIQUE METHOD:
Created from 25 years of combined industry knowledge, and taking 1300+ clients through the process.
This is how we get you results that finally stick.
Created from 25 years of combined industry knowledge, and taking 1,300+ clients through the process. This is how we get you results that finally stick.




Target rapid change: 500g–1kg+ (1-2 lbs) fat loss per week
Men: Get you down to 10–15% body fat
15% = your top 4 abs are showing
10% = completely shredded
Women: Get you down to 15–20% body fat
15-20% range = a soft, feminine, yet toned look
Build the habits and skills needed to maintain results for life
Do it once, but do it right


For 2–4 weeks: we bring calories back to true maintenance
The phase most people skip (or don’t even know exists)
And it’s why they rebound.
You AVOID the rebound because you manage this phase with data and precision.
Resets your hunger cues and stabilizes your metabolism.
“Locks in” your new body so the results actually stay


Live lean without tracking every single thing
Maintain your physique intuitively, year-round
You continue building strength and muscle
You finally reach a point where it all feels effortless.
No more start-overs, no more dieting cycles.
You finally reach a point where it all feels effortless. No more start-overs, no more dieting cycles.

You want to drop fat fast.
Around 500g–1kg (1-2 lbs) per week, and actually keep it off.
You want to stay lean year-round without
tracking every calorie.
You want to stay lean year-round without tracking every calorie.
You’re done guessing and just want a clear, proven roadmap that works.
You’re done guessing and just want a clear, proven roadmap that works.
You’ve got an all-or-nothing mindset.
And you’re ready to use it to your advantage.
You’ve got an all-or-nothing mindset. And you’re ready to use it to your advantage.
You want to feel confident shirtless or in a bikini
- in bed, at the beach, or in front of the mirror.
You want to feel confident shirtless or in a bikini - in bed, at the beach, or in front of the mirror.
You’re tired of trying to figure it out alone
and want accountability from someone
who’s done it.
You’re tired of trying to figure it out alone and want accountability from someone who’s done it.
You’re a complete beginner. To use our method, you need at least 1 year gym experience.
You’re a complete beginner. To use our method, you need at least 1 year gym experience.
You're new to tracking calories. If you've never tracked your macros or counted calories, this isn't for you.
You're new to tracking calories. If you've never tracked your macros or counted calories, this isn't for you.
You see this as another quick 6 week challenge. This isn't a quick fix. This program will change your life if you see it to the very end.
You see this as another quick 6 week challenge. This isn't a quick fix. This program will change your life if you see it to the very end.
You’re not coachable. You avoid feedback instead of trusting the process.
You’re not willing to show up to weekly check-ins or participate in the community.
You avoid feedback instead of trusting the process.
You avoid feedback instead of trusting the process.
Most programs just tell you what to do.
What to eat, how to train - but never teach you why it works.
You follow the plan, lose some weight, then get stuck again because you
were never taught how to think for yourself. You end up relying on someone else for
something that should’ve been taught from day one.
Our approach is different.
Inside FWTLO, you’ll learn the principles that make results last.
So you can lose fat, maintain, or build muscle on command.
It’s simple, no fluff, and built from 25 years of combined experience.
And it’s all taught inside our…
Most programs just tell you what to do.
What to eat, how to train -
but never teach you why it works.
You follow the plan, lose some weight, then get stuck again because you were never taught how to think for yourself.
You end up relying on someone else for something that should’ve been
taught from day one.
Our approach is different.
Inside FWTLO, you’ll learn the principles that make results last. So you can lose fat, maintain, or build muscle on command.
It’s simple, no fluff, and built from
25 years of combined experience.
And it’s all taught inside our…


01.
GUIDE TO SMART RAPID FAT LOSS.
GUIDE TO SMART RAPID
FAT LOSS.
20:26
02.
HOW TO EAT OUT IN THE STRIP PHASE.
HOW TO EAT OUT IN THE
STRIP PHASE.
08:22
03.
HOW TO MAKE ADJUSTMENTS BY READING THE DATA.
HOW TO MAKE ADJUSTMENTS
BY READING THE DATA.
06:14
04.
HOW TO GET LESS SHITTY SLEEP.
HOW TO GET LESS
SHITTY SLEEP.
10:21
05.
MATT'S RECOMMENDED SUPPLEMENTS FOR FAT LOSS.
MATT'S SUPPLEMENTS
FOR FAT LOSS.
08:40
06.
YOUR FAT HABITS DON'T F*CK.
YOUR FAT HABITS
DON'T F*CK.
17:00
07.
how to plan & manage your time effectively.
how to plan & manage
your time effectively.
05:42
08.
HOW TO MANAGE HUNGER & CRAVINGS.
HOW TO MANAGE HUNGER
& CRAVINGS.
06:46
09+
AND SO MUCH MORE!

This curriculum teaches only what
matters. You’ll know exactly what to
do in every phase and feel
confident doing it.
This curriculum teaches only what matters. You’ll know exactly what to do in every phase and feel confident doing it.

Minimal effort, maximum flavour.
Every recipe hits hard. The kind that
makes you want to slap the table after
the first bite.
Minimal effort, maximum flavour.
Every recipe hits hard. The kind that makes you want to slap the table after the first bite.

Every workout is designed with purpose. They're built to get the most out of every minute you spend in the gym and make you love the process.
Every workout is designed with purpose. They're built to get the most out of every minute you spend in the gym and make you love the process.

We give you minimal set-up at-home workout programs so that you can still get fit and build shape - even without a gym membership.

Every Sunday, you check in inside the Skool community. Helping you stay accountable and on track.
Every Sunday, you check in inside the Skool community. Helping you stay accountable and on track.

Get direct access to Matt and our coaches 3x a week. Ask questions, get feedback, and move past what’s holding you back.

An easy-to-use app to track your progress, manage training, and see your results in real time.
No — you do not need a gym membership.
We provide complete at-home and travel-friendly workout options, so you can still make progress whether you prefer training at home, away for work, or can’t get to the gym.
Travel and holidays are a normal part of life,
which is exactly why we teach you how to stay on track while still enjoying them without undoing your progress.
It’s one of the most important things to learn so you can keep getting results well beyond the challenge.
And if you really need to,
you also have the option to pause for up to 2 weeks during your 24-week commitment.
Absolutely. This is a huge part of what we teach inside the challenge.
We give you simple cheat sheets, resources, and clear guidelines so you know exactly how to handle dinners out, drinks, weekends, and social events all without blowing out your progress.
We teach you how to include these properly, so fat loss still feels realistic and sustainable long term.
Once you know how to navigate them, they stop feeling stressful. You stop worrying about “ruining everything.”
And instead, you feel confident knowing you can enjoy yourself and still stay on track.
We spread our support calls across different days and times to cover the majority of time zones.
Current support call times:
- Every Monday — 6:00PM AEST
- Every Wednesday — 2:00PM AEST
- Every Friday — 9:00AM AEST
- BONUS Every Sunday (first 4 weeks only) — 4:00PM AEST
You don’t need to attend every call, but we highly recommend joining at least one each week.
And if you ever miss one, every call is recorded and saved for replay.
Yes — absolutely.
And in most cases, we can uncover that it’s not your metabolism that's "broken". It’s usually that no one has ever shown you what to look at when progress slows.
Most people see the scale stall and assume something is wrong. So they panic, change everything, or give up too early.
What we teach inside the program is how to look at the right data, know what actually needs adjusting, and make changes in a way that’s predictable and logical - not emotional.
So instead of feeling stuck or thinking your body is broken, you’ll know exactly what to tweak, when to tweak it, and how to keep the fat loss moving.
A big part of our community is people in their late 40s to 60s, and they’re making incredible progress. In fact, they make up the majority of the people we help.
So if you feel like fat loss has become slower with age, you’re not alone, and you’re definitely not “too old” for this to work.
The difference is that this challenge isn’t based on guesswork and unrealistic rules.
It’s built on data, proven principles, and knowing what to adjust when progress slows.
That’s why it works so well for people who feel like things don’t move as easily as they used to.
Instead of assuming your age is the problem,
we teach you how to look at what’s actually happening, make the right changes,
and keep moving forward with confidence.
The more trial and error you’ve been through, the more powerful it is to finally have a proven system and clear guidance. It’ll feel like finally uncovering the missing piece that’s been holding you back all these years.
Other challenges only tell you what to do.
We teach you why it works so you understand fat loss for yourself.
That’s the part most people have been missing.
We take you through our proven 3-Phase System: STRIP → CONTROL → RELEASE,
so you don’t just lose the weight fast, you learn how to keep it off in real life once the challenge ends.
Phase 1: STRIP
We remove the fat fast, so you spend less time dieting.
Phase 2: CONTROL
We stabilise your weight properly, so you don’t rebound.
Phase 3: RELEASE
We teach you how to live as your leaner self in the real world, without falling back into old habits.
The goal isn’t to keep you relying on another program. It’s to teach you the full process so this can finally be the last time you ever need to lose the weight.
That usually means the fat loss part wasn’t the issue. The real problem was what happened after, or the lack of a system or approach after you lost all the weight.
Most programs teach people how to lose weight, but they never properly teach them what to do once the fat loss is done.
And after you've stripped all the fat off, that’s exactly why our CONTROL and RELEASE Phases are so important.
In these phases, you'll learn how to stabilise your weight, increase the food you get to eat whilst maintaining your results.
A lot of other methods only work while you’re in them.
They give you a rigid plan to follow, a deadline, and a result to chase.
But when the challenge ends, you stop doing the things that got you the result.
And that’s why the weight comes back.
In FWTLO, we teach you a way of eating, thinking, and living that you can keep doing.
Our goals is to make it no longer feels like a challenge, instead to fuse long term habits into your normal life.
Yes — this is exactly who the challenge is built for.
We’ve helped people lose 10kg, 30kg, and even 50kg+ using this same system.
The method works no matter how much weight you need to lose, because the process teaches you exactly what to adjust, when to adjust it, and how to keep progressing.
If anything, the more you have to lose,
the more valuable this challenge becomes.
Because you’ll learn exactly what it’s going to take to reach your goal, while building the skills to keep moving all the way there.
So whether it’s your first 10kg or a much bigger transformation, this is the right place to do it properly.
Once you submit your application, our team carefully reviews it by hand.
We review your answers to make sure you align with who this challenge is built for.
You’ll usually hear back within 1–4 hours.
Keep an eye on your email inbox and Instagram DMs, as that’s where we’ll let you know whether you’ve been approved or not.
If you get approved, we’ll send you the Private Invitation so you can secure your spot.
Once your place is locked in, you’ll get immediate access to everything included in the challenge and all the materials you need to get started on the Challenge Start Date.
No — we don’t accept everyone who applies.
Every application is reviewed to make sure you’re the right fit and ready to commit.
When submitting an application to join the FWTLO Challenge, take your time with your answers.
The thought you put into your application helps us see how serious you are about making this your last attempt. This gives you the best chance of being accepted.
We’re not open all the time, and each intake has a strict cap.
That’s because we’d rather protect the quality of the experience, the support, and the community than let anyone join just to fill spots.
So if you’re still on the fence, or you’re only looking to “try it out,” this probably isn’t the right fit.
That’s completely normal.
In fact, we expect life to get busy at some point during your journey.
A big part of what we teach is how to handle busy weeks, travel, family, work stress, and unexpected life events without losing progress.
We also have strong support and accountability systems built in.
You’ll be checking in weekly, and if we haven’t heard from you in a while, we’ll reach out and check in.
A lot of the people we help are busy adults with kids, careers, travel for work and have real responsibilities.
In FWTLO, we teach you how to keep getting results even when life gets chaotic - not just when everything is perfect.

























"I joined the RTA team after feeling stuck and ready for real change. With the coaching, structure, and support, I dropped 25kg (55lb). going from 96kg (212lb) to 71kg (156lb).
This wasn’t a quick fix, it was a complete shift in habits, mindset, and confidence. If you want results that stick, you’re in the right place."


"I felt lost with my postpartum body and didn’t know where to start. Joining FWTLO made all the difference. The team coached and supported me every step, and the community helped me enjoy the process instead of fearing it. I finally feel part of a team that wants me to succeed.
I’ve lost over 10kg since July, and across my last two postpartum journeys I’m now 30 kg down with the team’s guidance. Stop waiting for the “right time.” Just start. You’ll gain the confidence and support you’ve been missing."


"Before joining the RTA team I avoided going out in public and was stuck in a vicious cycle of self-hate around food, overeating, and guilt. Coaching helped me rebuild confidence from the inside out.
I’m now more content in my body, proud of who I’m becoming, and the discipline I’ve developed has improved my career, study, and relationships.
The only downside… my wardrobe is getting very expensive."


"I came into this feeling completely lost with weight loss, unmotivated, and unsure what to do in the gym.
The RTA team helped me build a healthy routine, feel supported, and learn what actually works for my lifestyle.
I’ve now lost 35kg (77lb), improved my mental health, and created habits like daily steps and meal prepping that I know I’ll keep for life.
If you’re on the fence, absolutely go for it. The community is incredible and the support makes all the difference."


"A moment at a seminar changed everything for me. Someone asked, “Would you die for your kids?” My answer was yes, but it hit me, I needed to live for them, not just die for them. That shift led me to the FWTLO Challenge.
I’d spent years in cycles of inconsistency, training hard for a few weeks then falling off.
With the team’s structure, accountability, and support, I lost 20kg, 44lb, in 8 weeks, built muscle, increased energy, and finally enjoy training again.
The biggest win is consistency. I’ve turned discipline into a lifestyle and I’m now showing up as the dad, partner, and man I always wanted to be. If you’re ready to level up, this is where it happens."


"Before joining the RTA team I felt unhappy in my body and stuck with my habits.
With the team’s coaching, guidance, and support, I’ve lost 10.8 kg (23.8 lb), and built the confidence and routine I’d been missing.
This wasn’t just about weight loss, it’s taught me how to take control of my health and feel good in my skin again."


"I’d been in the gym for years but wasn’t seeing the results I was working so hard for. Coaching with the RTA team changed everything. The structure, accountability, and no-BS guidance helped me strip the fat, build strength, and develop the confidence and habits I’d been missing.
This wasn’t just a physical transformation. My mindset, discipline, and lifestyle have completely shifted. If you know what to do but struggle to stick to it, the FWTLO approach is exactly what you need. I’d 100% recommend.


"I joined the challenge because I didn’t recognise or like the bloke staring back at me in the mirror. Life and bad habits had taken over and I needed a reset. Since joining, I’ve lost 16kg (35lb), my mood and energy are through the roof, and I’ve rebuilt a healthy relationship with food and training.
The biggest win isn’t just the weight, it’s having a game plan and mindset to avoid slipping back into old habits. If you’re considering the FWTLO Challenge, don’t hesitate. It can change your life completely."


"I felt lost with my postpartum body and didn’t know where to start. Joining FWTLO made all the difference. The team coached and supported me every step, and the community helped me enjoy the process instead of fearing it. I finally feel part of a team that wants me to succeed.
I’ve lost over 10kg since July, and across my last two postpartum journeys I’m now 30 kg down with the team’s guidance. Stop waiting for the “right time.” Just start. You’ll gain the confidence and support you’ve been missing."


"Before joining the RTA team I avoided going out in public and was stuck in a vicious cycle of self-hate around food, overeating, and guilt. Coaching helped me rebuild confidence from the inside out.
I’m now more content in my body, proud of who I’m becoming, and the discipline I’ve developed has improved my career, study, and relationships.
The only downside… my wardrobe is getting very expensive."


"I came into this feeling completely lost with weight loss, unmotivated, and unsure what to do in the gym.
The RTA team helped me build a healthy routine, feel supported, and learn what actually works for my lifestyle.
I’ve now lost 35kg (77lb), improved my mental health, and created habits like daily steps and meal prepping that I know I’ll keep for life.
If you’re on the fence, absolutely go for it. The community is incredible and the support makes all the difference."


"A moment at a seminar changed everything for me. Someone asked, “Would you die for your kids?” My answer was yes, but it hit me, I needed to live for them, not just die for them. That shift led me to the FWTLO Challenge.
I’d spent years in cycles of inconsistency, training hard for a few weeks then falling off.
With the team’s structure, accountability, and support, I lost 20kg, 44lb, in 8 weeks, built muscle, increased energy, and finally enjoy training again.
The biggest win is consistency. I’ve turned discipline into a lifestyle and I’m now showing up as the dad, partner, and man I always wanted to be. If you’re ready to level up, this is where it happens."


"Before joining the RTA team I felt unhappy in my body and stuck with my habits.
With the team’s coaching, guidance, and support, I’ve lost 10.8 kg (23.8 lb), and built the confidence and routine I’d been missing.
This wasn’t just about weight loss, it’s taught me how to take control of my health and feel good in my skin again."


"I’d been in the gym for years but wasn’t seeing the results I was working so hard for. Coaching with the RTA team changed everything. The structure, accountability, and no-BS guidance helped me strip the fat, build strength, and develop the confidence and habits I’d been missing.
This wasn’t just a physical transformation. My mindset, discipline, and lifestyle have completely shifted. If you know what to do but struggle to stick to it, the FWTLO approach is exactly what you need. I’d 100% recommend.


"I joined the challenge because I didn’t recognise or like the bloke staring back at me in the mirror. Life and bad habits had taken over and I needed a reset. Since joining, I’ve lost 16kg (35lb), my mood and energy are through the roof, and I’ve rebuilt a healthy relationship with food and training.
The biggest win isn’t just the weight, it’s having a game plan and mindset to avoid slipping back into old habits. If you’re considering the FWTLO Challenge, don’t hesitate. It can change your life completely."